In particular, broadcasters will look for platforms that can quickly create FAST channels for repurposing VoD content, with server-side ad insertion to create a seamless ad-supported user experience,” said James Burt, SVP of Broadcast Products It massively speeds up with GTM initiatives and helps broadcasters become more responsive in introducing new products to their clients. We see broadcasters wanting a robust, scalable platform that can deliver all their OTT offerings for a lot of broadcasters it’s hard to manage and deliver this in house so it’s appealing to have a comprehensive off-the-shelf option. “As the options for delivering content continue to grow, so too will the demand for off-the-shelf, platform-based products for broadcasters.
#Jw player capture video for free
From an advertiser perspective, connected TV is one of the most valuable and fastest growing distribution platforms, and I’m predicting TV manufacturers will begin giving their TVs away at sharp discounts or even for free in exchange for controlling that valuable CTV ad inventory,” said Brian Rifkin, Co-Founder, SVP of Strategic Partnershipsĭemand Grows for Off-the-Shelf OTT Platforms “Content owners, including everyone from independent publishers to sports clubs, will continue to expand their video distribution to reach their customers wherever they’re watching.
As more consumers get subscription fatigue, freemium and TVoD models will be attractive options that can drive growth and revenue for content owners,” said Dave Otten, CEO and Co-Founder Another trend worth watching is the growth of hybrid monetisation models on the spectrum between AVoD and SVoD. In 2022, we will see more retailers and ecommerce sites leveraging shoppable video to create an immersive shopping experience, while e-learning companies will use interactive video to keep students actively engaged with their lessons. “Video is going through a transformation right now from a mostly passive activity to an interactive activity. Interactive Video and Mixed Monetisation Models With insights from over 12,000 publishing sites and 10 billion monthly impressions, JW Player’s executives say they have a clear line of sight on where the video economy is headed and shared the following predictions:
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